| Your customers are your business! If they are happy with the service you offer, then there is a good chance they will return or recommend your establishment to others! Hence word of mouth and reputation are not only important! They are vital to the success of your business. Any medium which allows a customer to carry this message and retain your information is also a bonus, but if you can achieve this at a fraction of the cost of normal advertising, then your business and profitability can only improve. | |||
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A RELAXED CAPTIVE AUDIENCE - RECEPTIVE TO YOUR IDEAS! |
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.AS USED BY MAJOR HOTEL CHAINS! |
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| TPAC Ltd offer a private summary news service to improve a customer's perception of your establishment and to provide a very cost effective advertising medium for future business. The customers also get good quality news and something to occupy their minds in those early morning breakfasts or mid-morning breaks! Many larger hotels offer a free newspaper or some charge for this service. Often however this is not cost effective needs additional daily management and resources and results in newspapers, in poor condition, scattered far and wide. Many hotels and cafes on the continent now use "Good Morning News". This is an A4 publication in 7 languages with news summaries from around the world. This is sent by email in "pdf format" to hotels at night. It is then printed on the hotel printer and displayed in the foyer as a free news service for guests. The file size is small and can easily be received by email in less than 30 seconds on a dial up account. On broadband this time is reduced to a few seconds. This is an extremely cost effective means of producing the news (in 7languages) and allows the establishement to advertise on the reverse of the publications themselves and change to the details regularly. Good Morning News is designed to be read over breakfast or morning coffee and is more likely to be retained by the guest for a long period, whereas a newspaper finds its way to the bin quickly and seldom gets anything more than the headlines or the sports pages read. If you have ever tried to read a broadsheet at breakfast then you will know how often the food and paper become one! Good Morning News is simple, cost effective and a perfect tool to advertise future events, special offers, local attractions, provide directions all when the customer has time and is receptive to ideas!! |
UK, USA, German, Italian, French, Spanish, Japanese |
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